What We Do
Learn more about our activities in the UK and Ireland. Please contact us if you are an Importer of California wines and would like to get involved in any of our initiatives.
California Wine Education Program
The California Wine Institute has launched Capstone - a state-of-the-art California Wine Education Program across international markets.
Cook with California
In April 2021 the California Wine Institute is launching Cook with California - a food and wine pairing competition open to all those in the on-trade with an interest in California wine.
Press Sample Mailings
The California Wine Institute works with importers to keep the UK’s top wine writers abreast of the fantastic and diverse wines coming out of California.
Online retail promotion
The online retail promotion was launched in spring 2020 to encourage online retailers to display their entire California range on their website and motivate online sales of California wines to their customers.
The California Sommelier Sessions
In June 2020 we launched a series of Importer-led online wine workshops targeted towards the Sommelier community.
A show celebrating California and its iconic lifestyle, brought to you by the California Wine Institute.
The California List
In May we launch The California List. Judged by Stephen Brooks, Jancis Robinson MW, Ronan Sayburn MS, Sarah Knowles MW & Mark Andrew MW. This list will educate and inform you on the California Producers that our judges consider the most vital in the UK today.
This annual event hosts the UK’s most influential trade buyers and press at the US Embassy in London.
Essential California At Home
In March 2021 we were delighted to host our annual Essential California tasting in an all-new ‘at home’ format.
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